Brief: Create and coin meaningful icon language for the plans and initiatives that could connect with the enterprises.

Solution: Finding one creative hook that can bind the enterprises, BMGF, and the millions of lives that are being touched by the BMGF plans. To do that, I have used one key element 'elephant' as elephant holds a huge significance in Indian culture.

Keeping elephant as a main object, I have played with the Gond art form that is relevant to the region BMGF touches in the above mentioned solutions. Elephant being gigantic is the mover of obstacle and symbol of power and wisdom.

The BMGF is portrayed an an elephant here.

Quite clearly, in this one partnership is depicted through elephant shaking hands with deer. 

In this one we are talking about sustainability which has been shown by the tree blooming from the trunk of the elephant.

The elephant is sourcing the expertise (tickbirds) to tackling India's challenges(ox with ticks, the host from the parasite).

The elephant is showering the other elephant is beautiful depiction of how 

BMGF is nourishing the human capital.